![]() While you might be focused on the ingredients which go into the product being safer, cleaner, greener, etc., most companies never look at their packaging through the same lens. Look at absolutely every aspect of your product if you want to be completely sustainable: Question everything that goes into both your product AND the packaging.Recognize there is a huge disconnect between the formulation of a product being good for you and the single use packaging it comes in: While something you produce can be clean and healthy and good for the consumer, quite often the packaging it comes in goes straight to the landfill and is therefore not good for the environment.Once you get a dose of reality in this process, you recognize there is always someone on the other side of making a product. Get to know everything about how your product is made: Visiting factories offshore is vital to understanding the entire life cycle of your product and the people involved in making it.Tiila takes us on the fascinating journey of her career in fashion and beauty products - including the road to bringing Aether Beauty to market - and she invites us to think about product packaging and what happens to those materials at the end of an item’s life cycle. Tiila incorporated sustainability into the very DNA of her company at the outset, and after a career working at a leading cosmetics manufacturer, she became obsessed with the ins and outs of corporate social responsibility and sustainability as it relates to every aspect of the beauty products industry. Tiila Abbitt, Founder & CEO of Aether Beauty, a clean vegan beauty company which harnesses the power of nature, joins us for a truly thought-provoking conversation about running a sustainable operation and, in particular, the end use of a product and its packaging. Are you working to uphold corporate sustainability and do good in the communities where you operate? And what about for the people who work for your company? Also consider the product itself - is it made in a sustainable fashion? Is the business working to source sustainable ingredients and resources as well as reduce carbon emissions in the manufacturing process? Is the product delivered to the store or end user in a sustainable fashion? Finally, what happens to the product and its packaging once it has been used and discarded by the customer? These are a few of the many conversations companies need to have as they work toward becoming more sustainable. So, it’s $58 but….When the question of integrating sustainability into your business arises, there are many considerations to be made because it has an impact on nearly every part of a company. Shades: Citrine (shimmer light sand), New Moon (matte sandstone), Sol (matte apricot), Solar Eclipse (metallic warm peach), Ruby (metallic ginger), Solstice (glitter pink to golden brown duo-chrome), Intrinsic (metallic red brown), Sistere (matte chocolate), Amber (metallic golden), Midsummer (satin golden saddle brown), Balance (matte sienna), and Energy (metallic rust) The shades are matte, shimmer, satin, and metallic in finish and there’s even a few duo-chromes thrown in here! ![]() ![]() This palette contains 12 gorgeous shade inspired by the golden hour right before the sunsets and falls into the ocean. I probably cant dupe every single shade in this palette but you ever see an eyeshadow palette with all the shades so neat and pretty together and the first thing that enters your mind aren’t dupes but how pretty they all look together! That’s the less logical side of makeup I guess! I’m currently lusting after the Aether Beauty Summer Solstice Eyeshadow Palette! Isn’t she a beauty?
0 Comments
Leave a Reply. |